Eyelash extensions really have created a whirlwind in the beauty industry in the last few years. When anything hits the market this aggressively lots of organizations will attempt to buy into the concept often with unfavorable results for the consumer.
The strip lash or ‘false lash’ this is the most common and inexpensive product. They can be hard to apply, often fall off and are obviously false. They can be great for costume parties and if you like a more over the top look.
The Express lash treatment
This is less expensive than individual lash extensions as the therapist will apply a ‘bundle lash’ (more than one lash) to each natural lash on the client. This is faster and cheaper however can be very destructive for the natural lash as it creates too much weight and the client can end up with mass lash loss, a disastrous result for clients.
Individual lash extensions
This is where an individual extension lash is applied to an individual natural lash. In most cases, clients are not individually evaluated and receive the same amount of lashes as other clients whereas they will need more or less depending on their organic volume of lashes. Often lashes end up sticking together creating a ‘spiky’ feel when blinking for clients and are both unhygienic and unsightly. It creates a happy look which then makes the lashes very noticeable not allowing the client the freedom of a natural look.
Premium lash extensions
The key difference that Natalie applies to all of her lash treatments is that she honors the Natural Lash cycle. This means her clients can have lash extensions in permanently and not damage their lashes or experience loss of lashes. Natalie allows the baby lashes to grow through meaning her clients always have a lash growth cycle and a full lash line. Natalie is also meticulous at how she separates each and every lash to provide her clients with the most full, natural and glamorous look.
Natalie is currently residing in the speed dials of some of London’s most high flying women. Client’s that seek out only the most skilled individuals such as solicitors, bankers, actresses, and models. Women whose appearance needs to be pristine and perfect. It was the demands of her clients that drove Natalie to teach others in her unique skill set as it was becoming apparent that poor services were available in the eyelash services industry and client demand was increasing. It isn’t unexpected to see Natalie’s work gracing covers of magazines, on the TV of an evening and at Red Carpet events.
These services often come at a greater cost to the client though. Not only do they use the ‘bundle lash’ method the therapists will group natural lashes together and then apply for the extensions. This causes three main problems.
This is a lot of weight and volume to bestow upon natural lashes and can cause cosmetic damage resulting in an unsightly appearance and a period of mass lash loss for the client.
The appearance of the lash line is exceptionally ‘gappy’ and not full, natural looking and glamorous. The result is highly artificial and goes against the principals that Natalie is highly committed to upholding including honoring the natural lash cycle and long term client care.
Many of the lash technicians have now started to use super strong glue. This glue can be very aggressive on the eye and cause semi-permanent lash loss. The key is to use a glue that is long lasting but primarily gentle on the eye. ‘The client’s well being and natural lashes are of prime importance to me and should be honored in all lash treatments.